As a brand manager, you are responsible for the collection’s commercial success. If I consider how a regular day starts for me, it usually begins with analysis. However, this depends heavily on which point we’re at in the product lifecycle. Then I meet with the designers to find out the current status of the collection, or to discuss individual products, in order to ensure we’re getting the price structure and margins right, and meeting market requirements. In womenswear we have two main collections and two pre collections each year, along with additional capsule collections. This means that on any given day I could be busy with three seasons, and that is exactly what makes this job so exciting for me.