The unpredictability of the pandemic had an overwhelming impact on our daily lives. However, the fact that our e-commerce expansion was already in full swing allowed us to continue to serve our customers, even when everything around us was changing. In fact, our online store hugoboss.com was rolled out as planned to millions more potential customers around the world in 2020, building on strong double-digit growth for the past three consecutive years.
While in 2019 HUGO BOSS had a digital flagship store in 15 countries, including the UK, Germany, France, the United States, and China, by the end of 2020 – just one year later – this number had grown to 47. Since April 2021, customers in twelve additional markets, including South Korea, Russia and the United Arab Emirates, can now explore and shop the latest BOSS and HUGO collections online via the Group’s online flagship, making it a total of 59 markets in which our collections are available via the own online store. More countries will follow in the years ahead, as we seek to make hugoboss.com available in virtually every market around the globe.