In collaboration with the renowned New School’s Parsons School of Design in New York, HUGO BOSS held a 16-week seminar on sustainable fashion design and innovation in 2018.
The students were given the assignment of developing a premium circularity concept for BOSS Menswear: Each team was instructed to create an outfit and a prototype, as well as a marketing and sales strategy. To promote exchange between the different disciplines, the project was open to students with a variety of specializations within the school, from fashion design to business administration. In conclusion, the winning teams were selected and awarded scholarships. They also had the opportunity to exhibit their final projects in HUGO BOSS stores in New York.
This course is part of the close partnership between HUGO BOSS and Parsons. The Group has awarded the HUGO BOSS Fashion Collection Prize, an extensive scholarship program for juniors and seniors in the BFA Fashion Design program, since 2014. For more information, see Society.