Circular Design Strategy

Commitment to longer life cycles in the fashion industry
Currently, the fashion industry primarily has a linear direction: clothing is produced, worn, and disposed of. As a result, many valuable resources are lost and new resources are consumed constantly. That’s why HUGO BOSS will increasingly support circular design in future. During the Copenhagen Fashion Summit 2017, HUGO BOSS signed the 2020 Circular Fashion System Commitment, which aims to create a sustainable circular economy in the fashion industry.

Our circular design target

We aim to enable eight out of ten products to meet circularity criteria by 2030.

To date, a total of around 90 companies have signed the industry-wide 2020 Circular Fashion System Commitment, in which they commit to promoting closed loops in the textile industry, together with HUGO BOSS. The life cycle of the products is extended by returning them to the material cycle at the end of their life, for example, through recycling.

To achieve this goal, the foundation must already be laid in the design phase. This phase determines whether recyclable materials will be used and whether a garment can be broken down into its individual components again at the end of its life. In its Circular Design Strategy, HUGO BOSS has been focusing on integrating circular design principles in its collection briefings and train its employees for the design, development, and procurement processes accordingly.

Components of our Circular Design Strategy

Circular design principles

We apply circular design principles based on industry guidance in our design briefings.

Training courses

We run training sessions on circularity, recyclability and the use of sustainable materials, for everyone involved in the design, development and sourcing process.

Information for customers

We provide our customers with detailed information that will help them care for their products correctly, and in doing so prolong the garments' lifespan.

Circular design for the next generation

“Same but different”
We aim to sensitize our young talents to sustainability topics. That’s why we instructed fashion tailor apprentices to transform parts of previous collections into new products, under the motto “same but different” – a specific example of how versatile upcycling can be. Two pairs of jeans and a blazer were turned into a new denim jacket, trousers, and a pocket pouch. The project promotes the creativity among the apprentices and shows them how recycling can create special, unique pieces.
“Same but different”
We aim to sensitize our young talents to sustainability topics. That’s why we instructed fashion tailor apprentices to transform parts of previous collections into new products, under the motto “same but different” – a specific example of how versatile upcycling can be. Two pairs of jeans and a blazer were turned into a new denim jacket, trousers, and a pocket pouch. The project promotes the creativity among the apprentices and shows them how recycling can create special, unique pieces.

Further topics

Society

HUGO BOSS sees itself as part of society. That’s why the company wants to contribute to its future viability – through vocational education programs, education projects for children worldwide, commitment to equal opportunities or through emergency aid for people in need.

For more sustainable fashion

In addition to an extended life cycle, we focus on the selection of environmentally friendly materials and finishing processes to reduce the environmental impact of manufacturing.

Our vision for greater sustainability

The Circular Design Strategy is just one component of the comprehensive sustainability strategy that HUGO BOSS has developed together with the relevant stakeholders.