Journey to a closed loop: Our circularity strategy

Can you think of a fashion industry in which materials make a valuable contribution for as long as possible, for example by giving them several lives? This can be made possible through circularity. Circularity calls for a careful and more sustainable handling of materials. It allows for products and materials to remain in the cycle for as long as possible through reuse for example by resale and donations as well as repair – before they are finally recycled. At HUGO BOSS, we are committed to this principle: we strive to make our products increasingly circular. For this reason, we have established circularity as an essential part of our sustainability strategy and have set ourselves a corresponding target.

41% CIRCULAR APPAREL PRODUCTS

Our goal by 2030, 80% of our products designed for circularity.* (*According to the HUGO BOSS material strategy)

Our Circularity Strategy

At HUGO BOSS, we are convinced that the future of the fashion industry needs to be more circular - especially with regard to the conservation of our planet's precious resources. At the same time, we want our customers to enjoy our high-quality products for as long as possible. Therefore, we have already taken the first steps in this direction and have developed a concrete HUGO BOSS Circularity Strategy with the following core components:

circular products
circular business models (e.g. repair, resale)
customer involvement

It all starts with design: our circular products

HUGO BOSS products stand for highest quality and long-lasting design. Meeting our product demands, in terms of circularity, calls for the joint creative potential of employees from a wide range of areas such as design, product development, and sourcing and operations, apart from industry exchange, and collaboration with start-ups. To ensure that the design strategies for circular products will be realized, HUGO BOSS trained its teams in circular design in collaboration with the design agency circular.fashion.

To support implementation, the company has developed an internal guideline for circular products which defines the criteria of a circular product that make a product of our brands BOSS and HUGO circular and takes three main principles into account. The criteria are also part of our Material Strategy document which is published externally.

Our checklist for circular products at HUGO BOSS

1. Is the product made from renewable or recycled materials?

The focus is on the use of renewable as well as recycled raw materials. Renewable materials include, for example, cotton, wool and regenerated cellulose fibers such as viscose. For recycled materials, we use textile-to-textile recycled materials.
2. Is the product recyclable?

We believe that product recyclability is one of the key enablers of the circular economy. This why we reduce our use of material mixes in our CIRCULAR products to make them easier to recycle.
3. Is the product designed for longevity?

As a premium brand, longevity is a key pillar for our products. Like all HUGO BOSS products, our circular products undergo testing to meet high quality standards, ensuring durability and longevity. Additionally, our designers and product experts seek innovative ways to extend the lifespan and improve reparability of the products.

Our circular business models as part of our sustainability strategy

At HUGO BOSS, we currently offer resale and repair services to our customers with the goal of keeping our products in circulation for longer. To make it as easy as possible for our customers and interested consumers to sell and buy pre-loved fashion, we are collaborating with Sellpy - one of the biggest re-commerce platforms for fashion in Europe. In our online store customers can order a free Sellpy shipping bad. Customers who are part of the HUGO BOSS loyalty program in addition have the option to use our repair service for free. In 2025, we helped a total of 572 products extend their lifetime through repair.

How we engage our customers

It is close to our hearts to make our customers aware of the need for more sustainable handling of and, thus, for longevity in their products. In this way, resources can also be conserved in the long term. This is why we offer our stakeholders like customers a care guide and how-to-repair-videos in our online store.

Repairing clothes yourself made simple

Plug a hole

Find out here how you can easily plug a hole yourself.

Sew on a button

It's not complicated to sew on a button yourself. Find out how it works here.

Shorten pants

Learn how to shorten trousers that are too long yourself in just a few steps.

Resource conservation in design, packaging and cutting

We already do our best to handle resources responsibly in the product packaging area and, for example, use recycled materials or reduce packaging weight and single-use plastic. By 2030, we aim to reduce single-use plastic per item by 30% compared to 2023 (excluding hangers and suit bags).

HUGO BOSS also strives to minimize production waste. To achieve this, we use intelligent cutting programs that calculate the most efficient distribution of product components across the fabric in order to waste as little as possible.