Our circularity strategy
41% PRODUCTS DESIGNED FOR CIRCULARITY
Our Circularity Strategy
At HUGO BOSS, we are convinced that the future of the fashion industry needs to be more circular. At the same time, we want our customers to enjoy our high-quality products for as long as possible. Therefore, we have already taken the first steps in this direction and have developed a concrete HUGO BOSS Circularity Strategy with the following core components:
- Products designed for circularity
- Circular business models (e.g. repair, resale)
- Customer involvement
It all starts with design
HUGO BOSS products stand for highest quality and long-lasting design. Meeting our product demands, in terms of circularity, calls for the joint creative potential of employees from a wide range of areas such as design, product development, and sourcing and operations, apart from industry exchange, and collaboration with start-ups. To ensure that the circular design strategies for will be realized, HUGO BOSS trained its teams in collaboration with the design agency circular.fashion.
To support implementation, the company has developed an internal guideline for circular products which defines the criteria that make a product of our brands BOSS and HUGO circular and takes three main principles into account. The criteria are also part of our Material Strategy document which is published externally.
Our checklist for circular products at HUGO BOSS
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1. Is the product made from renewable or recycled materials?
The focus is on the use of renewable as well as recycled raw materials. Renewable materials include, for example, cotton, wool and regenerated cellulose fibers such as viscose. For recycled materials, we use textile-to-textile recycled materials.
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2. Is the product designed for recycling?
We believe that product recyclability is one of the key enablers of the circular economy. This why we reduce our use of material mixes in products to make them easier to recycle.
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3. Is the product designed for longevity?
As a premium brand, longevity is a key pillar for our products. Like all HUGO BOSS products, our circular products undergo testing to meet high quality standards. Additionally, our designers and product experts seek innovative ways to extend the lifespan and improve reparability of the products.
Our circular services as part of our sustainability strategy
At HUGO BOSS, we currently offer resale and repair services to our customers with the goal of keeping our products in circulation for longer. To make it as easy as possible for our customers and interested consumers to sell and buy pre-loved fashion, we are collaborating with Sellpy - one of the biggest re-commerce platforms for fashion in Europe. In our online store customers can order a free Sellpy shipping bag. Customers who are part of the HUGO BOSS loyalty program in addition have the option to use our repair service for free. In 2025, we helped a total of 572 products extend their lifetime through repair.
How we engage our customers
It is close to our hearts to make our customers aware of the need for more sustainable handling of and, thus, for longevity in their products. In this way, resources can also be conserved in the long term. This is why we offer our stakeholders like customers a care guide and how-to-repair-videos in our online store.
Repairing clothes yourself made simple
Plug a hole
Sew on a button
