Journey to a closed loop: Circularity at HUGO BOSS

Can you think of a fashion industry in which materials make a valuable contribution for as long as possible, for example by giving them several lives? This can be made possible through circularity. Circularity calls for a careful and sustainable handling of materials. It allows for products and materials to remain in the cycle for as long as possible through reuse and repair – before they are finally recycled. At HUGO BOSS, we are committed to this principle: we strive to make our products increasingly circular. For this reason, we have established circularity as an essential part of our sustainability strategy and have set ourselves a corresponding target.
Can you think of a fashion industry in which materials make a valuable contribution for as long as possible, for example by giving them several lives? This can be made possible through circularity. Circularity calls for a careful and sustainable handling of materials. It allows for products and materials to remain in the cycle for as long as possible through reuse and repair – before they are finally recycled. At HUGO BOSS, we are committed to this principle: we strive to make our products increasingly circular. For this reason, we have established circularity as an essential part of our sustainability strategy and have set ourselves a corresponding target.

Our target

Our ambition is to make 8 out of 10 of our products part of the circular economy by 2030.

Our Circularity Strategy

Our Circularity Strategy

At HUGO BOSS, we are convinced that the future of the fashion industry needs to be more circular - especially with regard to the conservation of our planet's precious resources. At the same time, we want our customers to enjoy our high-quality products for as long as possible. Therefore, we have already taken the first steps in this direction and have developed a concrete HUGO BOSS Circularity Strategy with the following core components:

  • circular products
  • circular business models
  • customer involvement

It all starts with design: our circular products

HUGO BOSS products stand for highest quality and long-lasting design. Meeting our product demands, in terms of circularity, calls for the joint creative potential of employees from a wide range of areas such as design, product development, and sourcing and operations, apart from industry exchange, and collaboration with start-ups. To ensure that the newly developed design strategies for circular products will be realized, HUGO BOSS trained its teams in circular design in collaboration with the sustainable design agency circular.fashion in 2021. In the future, circular design training programs will be firmly anchored in the company.

Based on this, the company has developed a guideline for circular products, the HUGO BOSS CIRCULAR Product Policy. The policy defines the criteria of a circular product that make a product of our brands BOSS and HUGO circular and takes three main principles into account.

Our checklist for circular products at HUGO BOSS

  • 1. Is the product made from renewable or recycled materials?

    The focus is on the use of renewable as well as recycled raw materials. Renewable materials include, for example, cotton, wool and regenerated cellulose fibers such as viscose. For recycled materials, we give preference to pre- and post-consumer textile waste and waste products from other industries. Since we believe that PET bottles serve a better circularity-purpose within the beverage industry where they can be recycled several times, they are avoided and we are actively working on ways to completely exclude the PET bottle from our CIRCULAR product portfolio.

  • 2. Is the product recyclable?

    Our CIRCULAR products need to be recyclable. They are, therefore, designed to be either recycled as a whole, or the individual components need to be designed to be taken apart and returned to their respective cycles.

  • 3. Is the product designed for longevity?

    In the design stage of our CIRCULAR products, in addition to high quality and longevity, we also focus on versatility and ways to make the product easier to repair over the course of its use.

     

Our circular business models as part of our sustainability strategy

With its circular business models centered on resale and repair services, HUGO BOSS is contributing to keeping products in circulation for the longest possible time.

HUGO BOSS resale platform: a new life in changing closets

In the third quarter of 2022, we are launching the premium resale platform "HUGO BOSS Pre-Loved". Integrated into the online store, the platform will offer selected, second-hand HUGO BOSS products from our brands BOSS and HUGO – in the customary high quality. Customers who return their products to HUGO BOSS for this purpose will receive store credit, which they can then use in one of our stores or online to purchase new or Pre-Loved HUGO BOSS products.

Care and repair services: for a longer life cycle

The resale business model will be supplemented with care and repair services for products from HUGO BOSS in selected German cities before the end of the year, to be followed by other central markets. The repair service in our stores will focus on suits, jeans, shoes, jersey products and leather goods and is intended to make them lasting companions for our customers.

How we engage our customers

It is close to our hearts to make our customers aware of the need for more sustainable handling of and, thus, for longevity in their products. In this way, resources can also be conserved in the long term. The focus is on gentle cleaning and care. To this end, we offer special material guides in our online store with practical information on quality, wearing comfort, product care and the sustainability aspects of a range of materials.

Downloads

CIRCULAR Product Policy 

Further initiatives for the conservation of resources

Strategic partnership with HeiQ

HUGO BOSS has entered into a long-term, strategic partnership with HeiQ. Through this partnership, HUGO BOSS is investing in their game-changing new apparel technology, for the production of a sustainable cellulosic yarn.

Clothing donations at HUGO BOSS

We cooperate with the UNO Flüchtlingshilfe and help people worldwide in acute emergencies with clothing donations.