Increased use of sustainable cotton
Cotton accounts for around half of all the materials HUGO BOSS uses, making it very important to the company. We place the highest requirements on this raw material to ensure high-quality, long-lasting products.


As a natural material, cotton is especially breathable and durable, making it ideal for use in numerous products, including shirts and suits, knitwear and jerseys, bodywear and jeans. In 2017, cotton comprised around 48% of all our materials used. 


Cotton plants need lots of water to grow. What’s more, water use is in many intensified by the fact that the plant is often cultivated in very dry regions.

In addition, conventional cotton cultivation involves the use of agricultural chemicals, such as pesticides to protect the crop against pests and fertilizers to boost its growth. This can result in water pollution and acidification of the soil and may also pose risks to human health.

What’s more, cotton workers are a potentially at-risk social group whose rights must be protected.

* Summary of internal research


The HUGO BOSS Cotton Commitment describes all the requirements of sustainable cotton cultivation. It considers environmental aspects such the use of land, water, and chemicals as well as socio-economic factors. HUGO BOSS has set targets: 50% of purchased cotton should be sourced from sustainable production, as described in the criteria of the Cotton Guideline, by 2020, with a further increase to 80% by 2025.


The greatest challenge at present is the availability of sustainable cotton that meets the high quality standards of HUGO BOSS. Currently, 30% of our purchased cotton already meets the target criteria.

Together with initiatives such as the Better Cotton Initiative (BCI), Yarn Ethically and Sustainably Sourced (YESS), and the Cotton LEADS Program, HUGO BOSS works toward continuously increasing its share of our procurement. In addition, the company also collaborates with local initiatives and cotton experts to achieve effective improvements to sustainability.


The white gold of Egypt: Bodywear made from organic Egyptian cotton

The BOSS Men Bodywear Signature Line is made from high-quality, organic Egyptian cotton – called the “white gold of Egypt”. The Cottonforlife Initiative ensures that the cultivation and processing methods are environmentally-friendly and that high social standards are followed.

Capsule collection made of denim and jersey

This limited collection is characterized by the use of recycled yarns and environmentally-friendly production processes. The recot2 yarn used, a mixture of organic and recycled cottons, is spun in Germany.

Polo shirts made of recycled cotton

The classic HUGO BOSS polo shirts are made from high-quality cotton with a recycled share of up to 20%. Using recycled cotton in our year-round styles makes it possible to save large amounts of water over the year through lower cotton cultivation.