Use at HUGO BOSS
As a natural material, cotton is especially breathable and durable, making it ideal for use in numerous products, including shirts and suits, knitwear and jerseys, bodywear and jeans. In 2017, cotton comprised around 48% of all our materials used.
Cotton plants need lots of water to grow. What’s more, water use is in many intensified by the fact that the plant is often cultivated in very dry regions.
In addition, conventional cotton cultivation involves the use of agricultural chemicals, such as pesticides to protect the crop against pests and fertilizers to boost its growth. This can result in water pollution and acidification of the soil and may also pose risks to human health.
What’s more, cotton workers are a potentially at-risk social group whose rights must be protected.
* Summary of internal research
The HUGO BOSS Cotton Commitment describes all the requirements of sustainable cotton cultivation. It considers environmental aspects such the use of land, water, and chemicals as well as socio-economic factors. HUGO BOSS has set targets: 50% of purchased cotton should be sourced from sustainable production, as described in the criteria of the Cotton Guideline, by 2020, with a further increase to 80% by 2025.
The greatest challenge at present is the availability of sustainable cotton that meets the high quality standards of HUGO BOSS. Currently, 30% of our purchased cotton already meets the target criteria.
Together with initiatives such as the Better Cotton Initiative (BCI), Yarn Ethically and Sustainably Sourced (YESS), and the Cotton LEADS Program, HUGO BOSS works toward continuously increasing its share of our procurement. In addition, the company also collaborates with local initiatives and cotton experts to achieve effective improvements to sustainability.