THE CHANGE: BOSS UNVEILS NEW PIECES MADE WITH INNOVATIVE HEIQ AEONIQ™ FABRIC AT MILAN FASHION SHOW

At HUGO BOSS, WE LOVE FASHION, and WE CHANGE FASHION. Following this ambition, under THE CHANGE, we have set up a space for our brand BOSS for exploration and innovation in changing the future of fashion.   Under THE CHANGE, BOSS will launch innovative pieces changing the way resources become fashion in the future and pushing the limits for a better and smarter industry.   

At the BOSS Fall/Winter 2023 Fashion Show in Milan three outerwear styles from the brand’s THE CHANGE initiative will be featured. The two trench coats and a bomber jacket are crafted in HeiQ AeoniQ™ fabric and are part of a limited-edition capsule collection. The more sustainable fiber HeiQ AeoniQ™ is engineered to substitute oil-based filament yarns, such as polyester and nylon.  

HUGO BOSS entered into a long-term strategic partnership with HeiQ AeoniQ, LLC, in 2022, to usher in a more sustainable approach to fashion that contributes to the company’s aims to fight microplastic and push for zero emissions. Since then, the brand BOSS already presented two polo shirts using HeiQ AeoniQ™ yarn. This marks the first of many capsule collections that will be created as the company HeiQ AeoniQ™ and their revolutionary textile. 

For more information about the specific styles and THE CHANGE initiative please visit the dedicated website at boss.com/thechange.