Investor Relations

We look back on an encouraging fourth quarter. Thanks to a strong increase in sales and earnings, we have achieved our adjusted targets for fiscal year 2019. We will continue to persistently work on sustainably increasing the desirability of our brands BOSS and HUGO, and ensuring profitable growth for our company.

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Mark Langer
Group Sales Q4 2019

EUR million

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4% currency-adjusted

Reasons for an investment in HUGO BOSS

Two strong brands

BOSS and HUGO – two strong brands, each targeting a clearly defined customer group through their brand presentation and distribution strategy. What their collections have in common is their high standard for quality, fit, innovation and sustainability.

Four growth pillars

Group sales are expected to outgrow the projected growth of the relevant market segment for HUGO BOSS in the coming years. The following drivers will contribute to this:
• Quadrupling of online sales
• Increase in retail sales productivity by an average of 4% per year
• Double-digit sales growth in Asia
• Overproportionate growth of HUGO

Focus on margin growth

The company targets to increase the EBIT margin from 12% today to 15% in the mid-term. This target will be achieved through an expansion of the gross margin and strict cost management of operating expenses.

Attractive dividend policy

HUGO BOSS offers an attractive dividend policy and intends to distribute 60% to 80% of Group net income in the form of dividends to shareholders.


Responsibility for customers, employees, business partners, shareholders and society: HUGO BOSS embodies conscious, value-oriented management.

EUR million sales
EUR million sales
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Freestanding Stores
Freestanding Stores
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Latest information

HUGO loves Bowie

January 2020 - Championing creativity, HUGO presents a new capsule dedicated to a musical and visual icon David Bowie. Graphics inspired by his legendary album "Heroes" add a rebellious spirit to iconic essentials.

Li Yifeng named new BOSS brand ambassador

January 2020 - Li Yifeng, famous actor and singer, has been named brand ambassador for BOSS. The new Spring/Summer 2020 BOSS campaign starring Li Yifeng will be featured across Chinese media and stores.


December 2019 - This holiday season, BOSS celebrates the exclusive BOSS x MEISSEN capsule collection. The chic, monochrome ready-to-wear and accessories feature designs inspired by the Meissen "Big Five" figurines.

Upcoming events

Jan | 21 | 2020 | 09:00 AM | Frankfurt/Main
Jan | 27 | 2020 | 01:00 AM

Further information


Information on the HUGO BOSS share at a glance.

Investor FAQ

Here, you can find answers to frequently asked questions on the company, its share and its dividend.

Investor Contact

Our Investor Relations Team is happy to assist with any questions you may have.