Investor Relations

The challenging market environment demonstrates the importance of focusing on the execution of our strategic priorities. Especially in our own online business and in the important growth market China, we are already seeing the successes today. We are also working to significantly improve our profitability in structural terms. In the important final quarter, we intend to significantly increase our operating profit again.

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Mark Langer
Group Sales Q3 2019

EUR million

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0% currency-adjusted

Reasons for an investment in HUGO BOSS

Two strong brands

BOSS and HUGO – two strong brands, each targeting a clearly defined customer group through their brand presentation and distribution strategy. What their collections have in common is their high standard for quality, fit, innovation and sustainability.

Four growth pillars

The company expects, on average, currency-adjusted sales growth of 5-7% until 2022. The following drivers will contribute to this:
• Quadrupling of online sales
• Increase in retail sales productivity by an average of 4% per year
• Double-digit sales growth in Asia
• Overproportionate growth of HUGO

Focus on margin growth

The company targets to increase the EBIT margin from 12% today to 15% in the mid-term. This target will be achieved through an expansion of the gross margin and strict cost management of operating expenses.

Attractive dividend policy

HUGO BOSS offers an attractive dividend policy and intends to distribute 60% to 80% of Group net income in the form of dividends to shareholders.


Responsibility for customers, employees, business partners, shareholders and society: HUGO BOSS embodies conscious, value-oriented management.

EUR million sales
EUR million sales
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Freestanding Stores
Freestanding Stores
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Latest information

Quarterly Statement Q3 2019

November 2019 – HUGO BOSS expects sales and earnings growth in the fourth quarter. Ongoing focus on strategic initiatives. For more information, click on the link below.

HUGO BOSS strengthens ADR programm

November 2019 - HUGO BOSS begins trading on OTCQX under the symbol "BOSSY". For more information, click on the link below.

BOSS Store Paris

October 2019 - Our newly refurbished flagship store on the Champs-Élysées is now open. For more information on the new store concept, click on the link below.

Upcoming events

Jan | 14 | 2020 | 03:00 PM | New York City
Jan | 20 | 2020 | 10:00 AM | Frankfurt/Main
Jan | 27 | 2020 | 01:00 AM

Further information


Information on the HUGO BOSS share at a glance.

Investor FAQ

Here, you can find answers to frequently asked questions on the company, its share and its dividend.

Investor Contact

Our Investor Relations Team is happy to assist with any questions you may have.