Investor Relations

In an ongoing challenging market environment, we have increased both our sales and operating profit in the second quarter. For the second half of the year, we are now expecting a significant acceleration in sales and operating profit development.This will make a decisive contribution to the achievement of our full-year targets. 

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Mark Langer
Group Sales Q2 2019

EUR million

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+ 2% currency-adjusted

Reasons for an investment in HUGO BOSS

Two strong brands

BOSS and HUGO – two strong brands, each targeting a clearly defined customer group through their brand presentation and distribution strategy. What their collections have in common is their high standard for quality, fit, innovation and sustainability.

Four growth pillars

The company expects, on average, currency-adjusted sales growth of 5-7% until 2022. The following drivers will contribute to this:
• Quadrupling of online sales
• Increase in retail sales productivity by an average of 4% per year
• Double-digit sales growth in Asia
• Overproportionate growth of HUGO

Focus on margin growth

The company targets to increase the EBIT margin from 12% today to 15% by 2022. This target will be achieved through an expansion of the gross margin and strict cost management of operating expenses.

Attractive dividend policy

HUGO BOSS offers an attractive dividend policy and intends to distribute 60% to 80% of Group net income in the form of dividends to shareholders.


Responsibility for customers, employees, business partners, shareholders and society: HUGO BOSS embodies conscious, value-oriented management.

EUR million sales
EUR million sales
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Freestanding Stores
Freestanding Stores
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Latest information

BOSS Store Paris

October 2019 - Our newly refurbished flagship store on the Champs-Élysées is now open. For more information on the new store concept, click on the link below.


September 2019 – HUGO BOSS AG was included in the Dow Jones Sustainability Index (DJSI) World for the third consecutive year. For more information, click on the link below.

Porsche x BOSS

August 2019 - BOSS and Porsche bring an exclusive capsule that illustrates the two brands' shared commitment to innovative design.

Further information


Information on the HUGO BOSS share at a glance.

Investor FAQ

Here, you can find answers to frequently asked questions on the company, its share and its dividend.

Investor Contact

Our Investor Relations Team is happy to assist with any questions you may have.