HUGO BOSS Group: BOSS x Alica

Back

After walking in the spectacular BOSS x Russell Athletic Show and becoming one of BOSS’s global ambassadors, German runner Alica Schmidt has teamed up with the brand for a new collection. The BOSS x Alica Schmidt capsule, designed in collaboration with the inspirational athlete, captures shared values: drive, determination, and aesthetic. Schmidt’s reputation of being a total BOSS, precedes her. She is one-pointed in her goals, having been part of the German national team. She strives to keep moving and getting better with every step, an approach she follows not just in her career but also in her life. The BOSS Global Campaigns for Spring/Summer and Fall/Winter 2022 also capture her passion and dedication as she shares her perspective on what it means to #BeYourOwnBOSS.

The collection

The BOSS x Alica Schmidt Collection reflects her commitment to go the extra mile, with sporty ease and retro-inspired touches that are a nod to Alicas’s ready-to-go attitude. The collection comprises jackets, sweater, hoodies, and t-shirts that feature varsity-style lettering, dynamic panelling, and modern cuts. It includes tailored jackets made to be paired with trousers as well as shorts, presenting a look for every occasion. The collection highlights the new BOSS signature palette of camel, black, and white, alongside limited-edition red, white, and beige styles, available exclusively on hugoboss.com.

Shop the collection

Further information

#BeYourOwnBOSS

Our Fall/Winter 2022 BOSS campaign explores these pillars of empowerment, as it delves deeper into what it means to be your own BOSS while partnering with a group of the world’s most influential stars.

Discover more

Shop the collection

Explore the BOSS x Alica Schmidt collection that features styles with sporty ease and retro-inspired touches.

Discover more

The BOSS Fall/Winter 2022 Campaign

Read the press release here.

Discover more