Chief Sales Officer (CSO),
responsible for own Retail, Wholesale, Global Merchandising
Born in 1967 in Mainz, Bernd Hake began his career with an apprenticeship at Dresdner Bank AG in Düsseldorf. Afterwards, he studied at the University of Mainz, obtaining a Master of Business Administration in 1996. Bernd Hake joined HUGO BOSS AG in Metzingen as Project Associate in 1997. In January 2000, he became Head of Business Development, a position he held for four years.
Afterwards he took over the commercial management and integration of the product division shoes & accessories in Coldrerio, Switzerland - a product group previously manufactured under license. Three years later, he returned to Metzingen to become Brand Director for the BOSS brand before assuming the position of Managing Director for UK and Ireland in London in 2009. In 2013, Bernd Hake was appointed Senior Vice President EMEA.
In March 2016, he became a member of the Managing Board, responsible for own retail, wholesale and Global Merchandising.
He is married and has one daughter.