Innovative Materials
New materials for the fashion of tomorrow
HUGO BOSS actively promotes and helps to shape future solutions in the textile industry. To this end, we collaborate with creative partners worldwide to develop innovative, sustainable products that help us create value – for our company, for our customers, and for the environment.
At HUGO BOSS, innovation and sustainability go hand in hand. We focus on working together with partners, startups, and other creative people from a various fields, to discover and develop ideas for unusual materials and processing techniques.
Wherever possible, we aim to use substitutes that have a better sustainability balance than the materials they replace. This involves societal and environmental impacts as well as animal welfare. To this end, we use life cycle assessments to examine and compare the materials, the companies that produce them, and their processes. Quality tests are also essential to ensure that the new materials meet the high demands of HUGO BOSS.
HeiQ AeoniQ: A sustainable alternative to polyester
As part of a long-term, strategic partnership with HeiQ (LSE: HEIQ), we are investing in a game-changing new sustainable apparel technology for the production of a cellulosic yarn. The HeiQ AeoniQ yarn offers a true alternative to polyester and nylon fibers, still currently the most widely used materials in the textile industry. The performance parameters of HeiQ’s sustainable, circular, and closed-loop recyclable cellulosic yarn is on par with conventional fabrics like polyester and nylon thanks to its tensile strength and elasticity. The yarn, however, has a far better ecological footprint: While polyester and nylon fibers are made from non-renewable oil-based raw materials, the HeiQ AeoniQ yarn comprises renewable raw materials that capture carbon from the atmosphere. This technology helps prevent water pollution from microplastic fibers, preserves agricultural land and contributes to the decarbonization of the fashion industry, when replacing oil-based materials.
Our BOSS Polo shirt made with more sustainable HeiQ AeoniQ™ yarn
In January 2023, HUGO BOSS has revealed its first product design crafted with HeiQ AeoniQ™ fiber: a seamless, high-performance polo shirt. This marks a milestone within our strategic partnership with HeiQ AeoniQ™, which enables us to replace more synthetic fibers and reduce our impact on the planet.
The HeiQ AeoniQ™ yarn is created from certified wood pulp – one of many possible renewable raw materials from which it can be made. Its performance attributes are comparable to those of polyester.
This new style is part of the BOSS Green collection line, designed for urban environments with BOSS’ renowned performance-driven qualities and worn by Italian tennis player Matteo Berrettini.
